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Learning Tools such as Computer Based Training Programs provide an interactive medium for Marketing representatives to learn product material.
Computer Based Training enables the inclusion of video and dynamic graphics that enhance the learning process.
It has been demonstrated that retention levels are highest when individuals actively participate in the learning process. Programs are also designed so that representatives cannot proceed from one module to another during the training, until they achieve a minimal score in current modules.
Using Internet technology, score results can be submitted directly to designated individuals within the company. In addition, managers can determine what areas have been most difficult for individuals based on their test results and also can learn more about the employees to better enable them to do their jobs.